>The Lincoln Motor Company signs a multi-year collaboration with
Oscar™-winning actor Matthew McConaughey
>Long-term admirer of the Lincoln brand, McConaughey will act as a
storyteller on upcoming Lincoln broadcast and digital ad campaigns
>Academy Award™ winner to appear in series of TV and digital spots
starting with the first-ever 2015 Lincoln MKC directed by Nicolas
Winding Refn
Company Website:
http://www.media.lincoln.com
DEARBORN, Mich. -- (Business Wire)
The Lincoln Motor Company announced today a multi-year collaboration
with Academy Award™-winner Matthew McConaughey, who will act as a
storyteller in a series of upcoming TV and digital campaigns starting
with the first-ever 2015 Lincoln MKC small premium utility.
Matthew McConaughey and the all-new 2015 Lincoln MKC (Photo: Business Wire)
“Authenticity is a word that kept coming up in our initial meetings. It
was clear from the start they appreciated me as an individual first and
foremost, and I would be able to be myself in this collaboration,” said
McConaughey, a longtime admirer of Lincoln. “Lincoln is an iconic,
American brand and I like where they are heading with their
transformation. I had the chance to drive the new MKC around Texas and I
think they’re doing a good job.”
In a nod to McConaughey’s storytelling talents, Lincoln and director
Nicolas Winding Refn (“Drive”)created a storyline for him around
the MKC. In the spots, McConaughey invites viewers to experience the
vehicle through unscripted moments in the commercial.
“Matthew is a natural fit with Lincoln and where we are going as a
brand,” said Matt VanDyke, director, global Lincoln. “The transformation
of Lincoln is well underway. With the MKC coming to market in a hot,
competitive segment, now is the perfect opportunity to share to a wider
audience what our brand offers. Matthew is the ideal personality to help
us tell this story, and it is only the beginning of what we trust will
be a fantastic relationship.”
Lincoln started a new journey in 2012, re-launching the brand and
outlining a plan to introduce four all-new products in four years.
Following the all-new MKZ midsize sedan is the MKC, a
performance-minded, luxuriously crafted and technologically savvy
vehicle. This small utility vehicle is a new addition for the brand; a
brand focused on quality, compelling design and personal service.
To stay connected to Lincoln as the story unfolds, visit Lincoln’s YouTube
page.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. The Lincoln Motor Company is
in the process of introducing four all-new vehicles in the next four
years. For more information about The Lincoln Motor Company, please
visit media.lincoln.com
or www.lincoln.com.
Follow us on Facebook at facebook.com/lincoln.
For news, photos and video, visit media.lincoln.com
Follow us on Facebook at facebook.com/lincoln
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140821005107/en/
Contacts:
The Lincoln Motor Company
Stéphane Cesareo
313.323.8917
scesareo@lincoln.com
or
Debbie
Chennells
313.323.9708
dchennel@lincoln.com
Source: The Lincoln Motor Company
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