As a defense attorney, Durant “guards” against high wireless prices
from other carriers
Company Website:
http://www.sprint.com
OVERLAND PARK, Kan. -- (Business Wire)
For the past seven years Kevin Durant has made his mark on the NBA
hardwood. Now, Durant crosses over to dominate a different kind of
“court,” starring in the latest TV spot from Sprint (NYSE: S).
Sprint released a short
clip from a forthcoming 60-second TV commercial today. The full
60-second spot makes its national debut Sunday night, Feb. 15, during
the Sprint Halftime Report of the of the NBA All-Star game on TNT. The
launch of the commercial campaign marks Durant’s fourth consecutive year
as a spokesperson in Sprint’s national advertising.
“I've been working with Sprint for several years now and we challenged
ourselves to do something different for our newest commercial,” Durant
said. “The ‘Cut Your Bill in Half' ad was a fun spot for me to shoot and
I loved being in the courtroom and playing ‘KD, Esq.’”
In the ad Durant plays the role of an attorney who defends against the
high wireless prices other carriers charge.
“Kevin is a fixture in our NBA marketing initiatives because of his
skill as a basketball player and his character as a person,” said Jeff
Hallock, chief marketing officer-Sprint. “He’s beloved by fans, and when
the full ad runs they’ll see his personality on full display. He’s
funny, endearing and he communicates the great value Sprint offers
consumers.”
Sprint will air 30- and 60-second versions of the ad during the coming
weeks, complemented by innovative digital and social extensions of the
ad concept. The new spot and all extensions were developed by New
York-based advertising agency Translation.
Last Sunday, Durant began teasing that something was coming using his
personal Twitter feed (@KDTrey5). The hints have continued throughout
the week with additional tweets.
This is the latest TV ad from Sprint touting the Cut Your Bill in Half
Event, targeting Verizon and AT&T customers. With the Cut Your Bill in
Half Event, Sprint will provide unlimited talk and text to anywhere in
the U.S. while on the Sprint network – regardless of a customer’s
current plan – and match the customer’s current rate plan for half the
cost they are currently paying.1
For more information visit www.sprint.com/halfprice.
About Sprint
Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served nearly 56 million connections as of Dec. 31, 2014,
and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years. You
can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
1Requires valid port from AT&T or Verizon to
consumer account with $10 min. monthly rate charge.Discount does
not apply to certain charges such as taxes, surcharges, add-ons, apps,
premium content, int’l services, devices, partial charges or additional
lines. Usage Limitations: Other plans may receive prioritized bandwidth
availability. To improve data experience for the majority of users,
throughput may be limited, varied or reduced on the network.
Contacts:
Media:
Sprint
Dave Mellin, 720-840-4788
dave.mellin@sprint.com
Source: Sprint
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