Walmart will feature products with the logo as part of its ongoing
commitment to empower women and help women-owned businesses succeed and
grow
BENTONVILLE, Ark. -- (Business Wire)
Starting today, Walmart shoppers will see a unique logo featured on
retail packaging of products from women-owned businesses, available both
in-store and online. As part of its overall strategy and goal to source
more from women-owned businesses, Walmart supported the Women’s Business
Enterprise National Council (WBENC) and WEConnect International, in
collaboration with Rouge24, a women-owned graphics agency, to develop
the “Women Owned” logo to help customers easily identify products made
by women-owned businesses sold through any retailer. All women-owned
businesses that are WBENC and/or WEConnect certified are eligible to
display the logo on their product packaging.
The logo launches during Women’s History Month, underscoring Walmart’s
ongoing commitment to empowering women around the world and helping
women-owned businesses succeed and grow. Walmart sells thousands of
products from women-owned businesses both in-store and online and this
month Walmart will place six products on feature with the “Women Owned”
logo in store, including Milo’s Tea®, Jelmar CLR Remover™, HMS Mfg. Co
Hefty® Wastebaskets, Goldbug Inc. Carter’s Newborn Shoes, Ariela and
Associates Smart & Sexy® Bra, and Ziegenfelder’s Budget Saver Pops®. The
products will be sold in all Walmart stores nationwide and will have a
prominent presence on Walmart.com/WomenOwned,
a new page that also launched today to showcase products made by
women-owned businesses.
“As the world’s largest retailer, we have the opportunity to use our
scale, purchasing power and local presence to help others," said
Kathleen McLaughlin, president of the Walmart Foundation and senior vice
president of Walmart Sustainability. “By sourcing more products from
women-owned businesses and making it easier for customers to identify
those products at the shelf and online, we are helping to empower women
and their families. We are excited by the power of business, and retail
in particular, to increase women's economic mobility.”
Women-owned businesses contribute over $1.3 trillion to the U.S. economy
and women are responsible for more than 80 percent of consumer decisions
made globally. By featuring products from women-owned businesses,
Walmart is driving sales growth and increasing customer knowledge and
loyalty.
“As a mom and CEO of the largest twinpop manufacturer in the U.S., I can
honestly say we take pride in producing the best tasting, lowest priced
product of its kind, but most of all our business is about family. We
believe nurturing and developing our work family is the best way to take
care of the customers who count on us for a great tasting, value-priced
product,” said Lisa Allen, CEO of Ziegenfelder’s Budget Saver Pops®.
“We’ve been a supplier to Walmart for over 20 years and just opened our
third factory in Denver. Thanks to our partnership with Walmart, we are
able to bring smiles to the faces of millions of American families every
day, and that’s the best way to grow a business.”
Walmart and the Walmart Foundation are committed to supporting and
empowering women around the world. In September 2011, Walmart launched
its Global Women’s Economic Empowerment initiative, using its unique
size and scale to improve the lives of underserved women and help
women-owned businesses succeed and grow. As part of the initiative,
Walmart committed to source $20 billion from women for its U.S. business
and to double sourcing from women internationally by 2016.
Featuring products with the “Women Owned” logo is the latest example of
Walmart’s commitment to women and is designed to help consumers easily
recognize products from women-owned businesses in stores and online in
the U.S.
Learn more about the Walmart Women Economic Empowerment initiative at http://corporate.walmart.com/global-responsibility/womens-economic-empowerment/.
About Philanthropy at Walmart
Walmart and the Walmart Foundation are committed to helping people live
better through philanthropic efforts that draw on the strengths of
Walmart in the arenas of sustainability, economic opportunity, and
community. As part of our commitment to creating a more sustainable food
system worldwide, Walmart and the Walmart Foundation are leading the
fight against hunger in the United States. They recently exceeded a $2
billion commitment to fight hunger one year ahead of schedule and have
donated more than 1.5 billion pounds of food to those in need across the
country. To learn more about Walmart’s giving, visit foundation.walmart.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150311005083/en/
Contacts:
Walmart
Tricia Moriarty, 1-800-331-0085
news.walmart.com/reporter
Source: Walmart
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