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The modern interpretation of Lincoln’s flagship vehicle will be
featured in a series of photographs built around a road-trip storyline
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Annie Leibovitz, considered by many to be one of the greatest living
portrait photographers, is known for unconventional and inspirational
photos of celebrities and high-profile events; this is her first foray
into car photography
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The new 2017 Lincoln Continental, the ultimate in quiet luxury and
effortless power, is heralded for its superior craftsmanship, inviting
interiors and design details; it’s the main character in the unique
storyline of the campaign
DEARBORN, Mich. -- (Business Wire)
Acclaimed photographer Annie Leibovitz called on memories of childhood
trips and the romance of the open road as inspiration for a series of
photographs to introduce the highly anticipated Lincoln Continental, now
in dealer showrooms.
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Annie Leibovitz introduced the 2017 Lincoln Continental as the main character in the unique storyline of an engaging photo campaign. (Photo: Business Wire)
“That’s Continental,” is the tagline for a series of Leibovitz photo
spreads that will appear, uncredited, in high-end print publications as
well as social media feeds beginning Oct. 10.
“We partnered with the world’s pre-eminent portrait photographer to
launch the new Lincoln flagship,” says Kumar Galhotra, president of The
Lincoln Motor Company. “Annie Leibovitz is a photographer of substance.
The rich, warm emotions her photos evoke mirror the feelings we want our
clients to experience on all their journeys in the new Lincoln
Continental.”
Leibovitz, admired for her use of bold color and unconventional poses,
has photographed celebrities, literary icons, politicians and
high-profile events. Her work has included covers for Rolling Stone and
Vanity Fair – the latest featuring rock legend Bruce Springsteen. This
is her first foray into car photography.
“Annie creates rich, engaging narratives through her photographs,” says
John Emmert, group marketing manager of The Lincoln Motor Company. “And
in this story, the Continental is the key character that enables a
memorable journey.”
The new Lincoln Continental is the ultimate in quiet luxury and
effortless power, heralded for its superior craftsmanship, inviting
interior and thoughtful design details. The vehicle has been expressly
designed for discerning clients seeking a world-class driving experience.
The photos for the campaign were shot in and around New York City with a
small group – Leibovitz, her crew and the non-professional models – an
actor, an artist, a musician and a film director (who brought along his
dog, Seven, also featured in the photos).
The choice of surrounding the Continental with non-professional models
reflects Leibovitz’ insistence on authenticity – another trait she
shares with the Lincoln brand.
Although the original assignment required only six photos, Leibovitz,
true to her nature, researched a route and created an entire narrative
that was inspired by childhood road trips she took with her father.
“She said that’s how she first developed her photographic eye – by
looking out the back window at the horizontal framing of the landscapes
of America,” says Emmert. “So in the end, we have 10 different shots
that tell a story with a nice backdrop of rural and urban – and all
decidedly unconventional in terms of car photography.”
While the car has been completely redesigned and re-interpreted, the
name – and the history – still resonates with the public.
“That’s why we’re using ‘That’s Continental,’ as our launch theme,” says
Emmert. “It suggests a continental approach to life, as well. Being
curious, being confident, wanting to know more … it’s the embodiment of
Lincoln.”
For more information and behind-the-scenes video, see lincolncontinental.com/roadtrip
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information about
The Lincoln Motor Company, please visit media.lincoln.com
or www.lincoln.com.
Follow us on Facebook at facebook.com/lincoln.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161009005068/en/
Contacts:
The Lincoln Motor Company
Said Deep, 313-594-0942
sdeep@lincoln.com
or
Vanessa
Bohlscheid, 313-322-4667
vbohlsch@lincoln.com
Source: The Lincoln Motor Company
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