New Pantene and Olay Products the Result of Extensive Clinical
Research
Company Website:
http://www.pg.com
CINCINNATI -- (Business Wire)
Procter & Gamble announced that it will be featuring a new line of
products to help women counteract age-related changes in the density and
diameter of their hair. A result of significant clinical research, the
new Pantene AgeDefy line will include Shampoo, Conditioner, Masque and
Thickening Treatment – all created to counteract the seven signs of
hair’s aging.
Pantene AgeDefy products fight the seven signs of aging hair: breakage, dehydration, split ends, unruly grays, lackluster color, thinning and damage. (Photo: Business Wire)
“Understanding what really happens to hair as we age has been a big
effort for us at Pantene,” said Pantene Principal Scientist Emily
Overton. “We’ve come to realize that, like skin, there is much more to
it than just extrinsic hair aging. Hair also ages intrinsically. This
means that the hair we are producing changes as we age.”
To get to the root of hair thinning, Pantene partnered with experts in
the field, compiling clinical data from more than 1000 women. The result
was a much better picture of age-related changes in density and
diameter. Through its research Pantene discovered new truths about hair
aging, including seven signs that women experience:
1. Breakage
2. Split Ends
3. Frizz
4. Unruly Grays
5.
Lackluster Color
6. Thin look
7. Dryness
The key findings also revealed the hair aging process begins before
menopause, around age 35, and symptoms go beyond graying and thinning.
Through the end of December, Target stores nationwide will highlight new
anti-aging products that offer women hair and skin anti-aging secrets
that ‘help you drop a decade or more.’ In addition to the new Pantene
AgeDefy line, Target will feature new Olay Professional anti-aging
products, including the following:
- Olay Regenerist Micro-Sculpting Eye Cream and Lash Serum Duo
offering younger-looking eyes that are brighter and firmer-looking in
one week and featuring moldtrusion brush that delivers special
Regenerist serum that coats lashes to strengthen them from damage.
- Olay Total Effect CC Cream featuring the anti-aging power of
Olay Total Effects combined with the skin perfecting color of a BB
cream.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
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Contacts:
Blue Chip Marketing Worldwide
Katie Hastie, 847-418-8098
khastie@bluechipww.com
or
Iris
Shaffer, 708-799-6284
ishaffer@bluechipww.com
Source: Procter & Gamble