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Club’s Official Casual Footwear Partner in South Korea
Company Website:
http://manutd.co.uk
MANCHESTER, England -- (Business Wire)
(NYSE: MANU) Manchester United and South Korean footwear brand Sbenu
have today announced an agreement which will see the company become the
club’s Official Casual Footwear Partner in the country.
As part of the agreement, Sbenu will have the exclusive rights to
produce and market Manchester United branded casual footwear in South
Korea.
Established in 2013, the company has already seen rapid growth and is
popular amongst South Korean’s of all ages.
Manchester United’s Group Managing Director, Richard Arnold comments:
“Sbenu is a popular brand in Korea and we look forward to seeing the
Manchester United crest on their products. Having recently opened its 100th store
and soon to be opening its 100th franchise we are confident
these products will be attractive to our 15 million South Korean fans.”
Sbenu CEO, Hyo-Jin HWANG comments:
“Sbenu has quickly gained market reputation and became a household name
in South Korea for its continued commitment to product and marketing
innovation.
“Through our partnership with Manchester United, the world’s biggest
football club, we look forward to delivering innovative co-marketing
initiatives to the fans to ensure Sbenu stays at the forefront of their
mind as South Korea’s leading shoe brand.”
ENDS
About Manchester United
Manchester United is one of the most popular and successful sports teams
in the world, playing one of the most popular spectator sports on Earth.
Through our 137-year heritage we have won 62 trophies, enabling us to
develop the world’s leading sports brand and a global community of 659
million followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue from
multiple sources, including sponsorship, merchandising, product
licensing, new media & mobile, broadcasting and match day.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150903005036/en/
Contacts:
Manchester United Ltd
Kate Lowe
+44 (0) 161 868 8427
Kate.lowe@manutd.co.uk
Source: Manchester United
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