Awarding over $100,000 in prizing and the chance to be featured
on-site, Amazon Fashion challenged rising stars from New York City’s top
fashion and design schools to create their best Fall 2014 editorial
campaign
NEW YORK -- (Business Wire)
Today, five participating schools – Fashion Institute of Technology, LIM
College, Parsons The New School for Design, Pratt Institute, and the
School of Visual Arts – sent two teams of five students to Amazon
Fashion’s 40,000-square foot photography studio in Williamsburg,
Brooklyn. Mentored by a group of top industry professionals, the student
teams were challenged to conceptualize, style and shoot a captivating
editorial campaign, with the winning images to be featured as part of
Amazon Fashion’s Fall 2014 on-site editorial.
Amazon Fashion Studio Sessions 2014 (Photo: Business Wire)
The creative challenge required students to apply their skills in
graphic design, styling, editing, fashion photography, and art
direction, while working in their own dedicated photography bay.
Industry experts – including Amy Odell, Editor at Cosmopolitan.com; Eric
Wilson, Fashion News Director at InStyle; Kate Dimmock, Fashion Director
at People StyleWatch; and Lori Goldstein, Fashion Stylist and Fashion
Editor at Large at ELLE – served as mentors throughout the day-long
competition, providing guidance and feedback to student teams as they
worked to produce a campaign that speaks to the Amazon Fashion customer.
Students were given access to state-of-the-art photography equipment,
models, wardrobe, hair and makeup services, and props. YouTube beauty
expert and entrepreneur Michelle Phan counseled teams on creating beauty
looks that complement their campaign messages, using makeup from her
namesake line, em Cosmetics.
“We continue to be impressed by the student talent and industry support
we see during our Studio Sessions competition, and we were thrilled to
be able to host the challenge again this year. The students’ exceptional
creativity and professionalism shine through in their beautiful campaign
images. We know Amazon Fashion customers will be just as inspired by
their work as we are,” said Cathy Beaudoin, President of Amazon Fashion.
The challenge concluded with individual team presentations to a panel of
Amazon Fashion executives including Cathy Beaudoin, President, Amazon
Fashion; Dennis Leggett, Creative Director, Amazon Fashion; Gina Tovar,
Fashion Director, Amazon Fashion; Muge Erdirik Dogan, Director, Amazon
Beauty; and Darcy Penick, Chief Merchant, Shopbop, who selected the
winning womenswear and menswear images. Each team was judged on wardrobe
styling, composition, photography, art direction, set design, fashion
editing, and their ability to compose a fresh and creative image that is
consistent with Amazon Fashion branding.
The School of Visual Arts’ womenswear and Pratt Institute’s menswear
winning images will be featured on Amazon.com/StudioSessions,
reaching Amazon’s 35 million fashion customers.
A total of over $100,000 was awarded: each first-place team received
$25,000 for their work and an additional $15,000 for their school; LIM
College’s womenswear and Fashion Institute of Technology’s menswear
teams were awarded the second-place prize of $10,000 per team. In
addition, all team entries can be found on the Amazon Fashion Facebook
page (Facebook.com/AmazonFashion)
where the public will vote for the “Fan Favorite” to award $5,000 in
Amazon.com Gift Cards to the winning team.
About Amazon Fashion
Amazon Fashion, a fast-growing division of Seattle-based Amazon.com,
Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style,
offering clothing, shoes, jewelry, timepieces, handbags, and accessories
from a wide range of iconic, designer, contemporary, and classic brands.
Amazon Fashion aims to reinvent the online fashion shopping experience
and to support Amazon.com’s corporate mission to be the Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online. In true Amazon style, trying things
on—and sending them back—is easy with free shipping and free returns on
eligible items.
At Amazon Fashion, we carry the newest and most-wanted pieces of the
season, along with the classics and basics that make up the foundation
of every wardrobe, including must-have denim from Hudson Jeans, True
Religion, and Seven for All Mankind. Amazon Fashion also has one of the
largest selections of shoes for the whole family, from designer to
athletic, including favorite brands like Kate Spade New York, Steve
Madden, Cole Haan, New Balance, Timberland, and so many more. Amazon
Fashion also carries a vast array of handbags, jewelry, and must-have
accessories—as well as an impressive watch selection, including GUCCI,
Ferragamo, and Versace.
From tried-and-true heritage brands like Levi's, Lucky Brand, and
Pendleton to contemporary designers like Rebecca Minkoff, Rachel Roy,
Steven Alan, and Tracy Reese, Amazon Fashion offers options for just
about everyone. Amazon Fashion also provides how-to-wear-it ideas and
style inspiration to make shopping that much easier and more enjoyable.
Amazon Fashion editorials highlight the latest trends and newest
arrivals, while designer spotlights and other special content take you
behind the scenes with industry tastemakers.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of
the products and services pioneered by Amazon.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141025005012/en/
Contacts:
Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr
Source: Amazon.com, Inc.
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