MELBOURNE, Australia -- (Business Wire)
Accenture (NYSE:ACN) has completed its acquisition of Reactive
Media Pty Ltd (Reactive), one of Australia’s largest independent and
multi-award winning digital agencies, specializing in creating and
delivering differentiated customer experiences through digital channels.
The acquisition, first announced
on December 2, 2014, complements the end-to-end marketing experience
services offered through Accenture
Interactive, part of Accenture
Digital, that include creative design, customer experience, digital
production and e-commerce platforms. It also further enhances
Accenture’s ability to assist chief marketing officers and brand leaders
create distinctive customer experiences and bring them to market with
speed.
“With the acquisition of Reactive we’re bolstering our growing portfolio
of digital marketing services in Australia, New Zealand and globally,”
said Brian Whipple, senior managing director, Accenture Interactive.
“We’re better positioned than ever to help marketing leaders provide
innovative and engaging customer experiences across all channels as they
look to capitalize on digital disruption. We’re looking forward to
working with our new colleagues from Reactive on Accenture Interactive’s
one global team that offers highly specialized capabilities at scale in
the market for digital marketing and design services.”
Reactive is the latest in a number of acquisitions that strengthen the
digital marketing, service design and technology services provided
through Accenture Interactive. In 2013, Accenture acquired Fjord
that specializes in designing digital experiences and services that
engage consumers across platforms. Also in 2013, Acquity
Group became part of Accenture Interactive, adding significant
skills and scale in e-commerce services and leading digital platforms
such as hybris and Adobe. In 2012, Accenture bought avVenta,
a provider of digital production services to leading brands and agencies
across multiple industries.
About Accenture
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 319,000 people serving clients
in more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page
is www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the
world’s leading brands drive superior marketing performance across the
full multichannel customer experience. Accenture Interactive offers
integrated, industrialized and industry-driven digital transformation
and marketing solutions. To learn more follow us @AccentureSocial
and visit www.accenture.com/interactive.
Forward-Looking Statements
Except for the historical information and discussions contained herein,
statements in this news release may constitute forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,”
“anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,”
“estimates,” “positioned,” “outlook” and similar expressions are used to
identify these forward-looking statements. These statements involve a
number of risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. These
include, without limitation, risks that: the transaction might not
achieve the anticipated benefits for the company; the company’s results
of operations could be adversely affected by volatile, negative or
uncertain economic conditions and the effects of these conditions on the
company’s clients’ businesses and levels of business activity; the
company’s business depends on generating and maintaining ongoing,
profitable client demand for the company’s services and solutions, and a
significant reduction in such demand could materially affect the
company’s results of operations; if the company is unable to keep its
supply of skills and resources in balance with client demand around the
world and attract and retain professionals with strong leadership
skills, the company’s business, the utilization rate of the company’s
professionals and the company’s results of operations may be materially
adversely affected; the markets in which the company competes are highly
competitive, and the company might not be able to compete effectively;
the company could have liability or the company’s reputation could be
damaged if the company fails to protect client and/or company data or
information systems as obligated by law or contract or if the company’s
information systems are breached; the company’s results of operations
and ability to grow could be materially negatively affected if the
company cannot adapt and expand its services and solutions in response
to ongoing changes in technology and offerings by new entrants; the
company’s results of operations could materially suffer if the company
is not able to obtain sufficient pricing to enable it to meet its
profitability expectations; if the company does not accurately
anticipate the cost, risk and complexity of performing its work or if
the third parties upon whom it relies do not meet their commitments,
then the company’s contracts could have delivery inefficiencies and be
less profitable than expected or unprofitable; the company’s results of
operations could be materially adversely affected by fluctuations in
foreign currency exchange rates; the company’s profitability could
suffer if its cost-management strategies are unsuccessful, and the
company may not be able to improve its profitability through
improvements to cost-management to the degree it has done in the past;
the company’s business could be materially adversely affected if the
company incurs legal liability; the company’s work with government
clients exposes the company to additional risks inherent in the
government contracting environment; the company might not be successful
at identifying, acquiring or integrating businesses or entering into
joint ventures; the company’s Global Delivery Network is increasingly
concentrated in India and the Philippines, which may expose it to
operational risks; changes in the company’s level of taxes, as well as
audits, investigations and tax proceedings, or changes in the company’s
treatment as an Irish company, could have a material adverse effect on
the company’s results of operations and financial condition; as a result
of the company’s geographically diverse operations and its growth
strategy to continue geographic expansion, the company is more
susceptible to certain risks; adverse changes to the company’s
relationships with key alliance partners or in the business of its key
alliance partners could adversely affect the company’s results of
operations; the company’s services or solutions could infringe upon the
intellectual property rights of others or the company might lose its
ability to utilize the intellectual property of others; if the company
is unable to protect its intellectual property rights from unauthorized
use or infringement by third parties, its business could be adversely
affected; the company’s ability to attract and retain business and
employees may depend on its reputation in the marketplace; many of the
company’s contracts include payments that link some of its fees to the
attainment of performance or business targets and/or require the company
to meet specific service levels, which could increase the variability of
the company’s revenues and impact its margins; if the company is unable
to collect its receivables or unbilled services, the company’s results
of operations, financial condition and cash flows could be adversely
affected; if the company is unable to manage the organizational
challenges associated with its size, the company might be unable to
achieve its business objectives; the company’s share price and results
of operations could fluctuate and be difficult to predict; the company’s
results of operations and share price could be adversely affected if it
is unable to maintain effective internal controls; any changes to the
estimates and assumptions that the company makes in connection with the
preparation of its consolidated financial statements could adversely
affect its financial results; the company may be subject to criticism
and negative publicity related to its incorporation in Ireland; as well
as the risks, uncertainties and other factors discussed under the “Risk
Factors” heading in Accenture plc’s most recent annual report on Form
10-K and other documents filed with or furnished to the Securities and
Exchange Commission. Statements in this news release speak only as of
the date they were made, and Accenture undertakes no duty to update any
forward-looking statements made in this news release or to conform such
statements to actual results or changes in Accenture’s expectations.
Contacts:
Accenture
Jens Derksen, + 49 175 5761393
jens.derksen@accenture.com
or
Georgia
Hewett, + 61 417 699 567
georgia.hewett@accenture.com
Source: Accenture
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