Stores around the globe prepare to open their doors at 12:01am for
Midnight Madness
New packaging featuring “The Force Awakens” villain, Kylo Ren,
also unveiled
Company Website:
http://www.disneyconsumerproducts.com
GLENDALE, Calif. -- (Business Wire)
‘Force Friday’ was announced today on StarWars.com, which will be a
global event for fans of all ages to celebrate the launch of merchandise
inspired by the highly anticipated film, Star Wars: The Force Awakens.
Toys, collectibles, books, apparel and more will hit shelves on
September 4, 2015 at 12:01 a.m. with stores around the world opening
their doors for a unique celebration of all things Star Wars.
New packaging featuring “The Force Awakens” villain, Kylo Ren (Photo: Business Wire)
“Every lightsaber, every action figure, every LEGO set tells a story for
generations of Star Wars fans, and this global event is a
celebration of those stories. We’re excited to be part of the countdown
to this enormous movie moment,” said Josh Silverman, executive vice
president, global licensing, Disney Consumer Products.
Fans wanting to be the first to get their hands on Star Wars: The
Force Awakens merchandise will be able to visit their local retailer
starting at midnight on September 4 and are encouraged to document their
experience on social media, using the hashtags: #ForceFriday
#MidnightMadness. A wide range of coveted products – from toys and
collectibles, to books and comics, ebooks and apps, to apparel and
lifestyle accessories – will be available at mass retailers and Disney
Store locations worldwide, as well as on DisneyStore.com.
Also revealed for the first time today is new Star Wars: The Force
Awakens packaging, which highlights the much buzzed about masked
villain of the film, Kylo Ren. The ominous shadowy figure and the red
lightsaber he wields will be featured on Star Wars product
packaging beginning September 4, 2015.
Stay tuned to StarWars.com
for more information about #ForceFriday and exciting, future product
announcements tied to Star Wars: The Force Awakens!
STAR WARS and related properties are trademarks and/or copyrights, in
the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates. © & TM Lucasfilm Ltd.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt
Disney Company (NYSE:DIS) that delivers innovative and engaging product
experiences across thousands of categories from toys and apparel to
books and fine art. As the world's largest licensor, DCP inspires the
imaginations of people around the world by bringing the magic of Disney
into consumers' homes with products they can enjoy year-round. DCP is
comprised of three business units: Licensing, Publishing and Disney
Store. The Licensing business is aligned around five strategic brand
priorities: Disney Media, Classics & Entertainment, Disney
& Pixar Animation Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney
Publishing Worldwide (DPW) is the world's largest publisher of
children's books, magazines, and apps, igniting imagination through
storytelling in ever-inventive ways. DPW creates and publishes books,
magazines, eBooks and apps both in-house and through an extensive
worldwide licensing structure. DPW is also committed to the educational
development of children around the world through Disney Learning,
which includes the flagship learning brand, Disney Imagicademy, as well
as Disney English and other Disney-themed learning products. The
Disney Store retail chain operates across North America, Europe and
Japan with more than 350 stores worldwide and is known for providing
consumers with high-quality, unique products. Disney Store operates
ecommerce sites in nine countries, as shownhere.
For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is
a global leader in film, television and digital entertainment
production. In addition to its motion-picture and television production,
the company's activities include visual effects and audio
post-production, cutting-edge digital animation, interactive
entertainment software, and the management of the global merchandising
activities for its entertainment properties including the legendary STAR
WARS and INDIANA JONES franchises. Lucasfilm Ltd.
is headquartered in northern California.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150503005003/en/
Contacts:
Media Contacts:
Disney Consumer Products
Lauren B.
Purnell
lauren.b.purnell@disney.com
or
Lucasfilm
Ltd.
Chris Argyropoulos
chris.argyropoulos@lucasfilm.com
Source: Disney Consumer Products
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