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Five top fashion designers from around the world collaborate with Ford
on the Mustang Unleashed collection – a limited-edition line of
graphic shirts inspired by Mustang
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Mustang Unleashed visionary designers include Anna Sui; Rogan Gregory
and Scott Mackinlay-Hahn of Rogan; Paula Cademartori; Tomaso Anfossi
and Francesco Ferrari of CO|TE; and Pamela Love
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The limited-edition 15-shirt collection will be available exclusively
through Gilt.com
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
Fashion innovators Anna Sui, Rogan, Paula Cademartori, CO|TE and Pamela
Love join Ford Motor Company to celebrate the iconic Ford Mustang with
the debut of Mustang Unleashed, a limited-edition line of one-of-a-kind
shirts.
These five designers from around the world each created three unique
Mustang-inspired shirts, resulting in a collection of 15 designs. The
line is produced by Loomstate, a leader in organic and sustainable
apparel. It will be available starting in September exclusively at
Gilt.com, an innovative online shopping destination.
“Mustang embraces passion, power, adventure and freedom, and by
collaborating with top designers known for their expressive
personalities and designs, we are blending the parallels between the
worlds of fashion and automotive like never before,” said Kim Cape, Ford
group marketing manager. “The Mustang Unleashed collection celebrates
the passion and freedom of Mustang, and its inspiration to pop culture
over the last 50 years.”
Five visionary designers ‘unleashed’
As trendsetters, the Mustang Unleashed designers embody the Mustang
spirit. They are emotive, expressive and “unleashed” in their own right
– living and working with a sense of freedom and individual style. This
is the inspiration for their unique designs:
- Anna Sui: Detroit native Sui and Mustang have quite a bit in
common. Sui’s designs illustrate a rock ’n’ roll fantasy – reflecting
the freedom, authenticity and inspiration embodied in Mustang
- Rogan Gregory and Scott Mackinlay-Hahn of Rogan: With a respect
for soulful minimalism and traditional quality, Rogan’s designs were
inspired by the raw American heritage expressed in the modern,
high-tech Mustang. The designer incorporated this into the graphics of
the shirt, using the simplicity of natural, hand-drawn lines
- Paula Cademartori: Cademartori’s passion for femininity and
fine details are distinct in her designs and collection of bags. For
her, “unleashed” represents power, freedom and creating new
experiences. Cademartori’s Mustang-inspired designs highlight
geometric shapes, the fantasy of color and glamour
- Tomaso Anfossi and Francesco Ferrari of CO|TE: With a
philosophy of freely interpreting established design themes from a
contemporary point of view, CO|TE – like Mustang – moves forward and
pushes boundaries. The inspiration comes from thinking without
preconceptions, while paying attention to quality and tradition. CO|TE
designs showcase Mustang’s attention to detail and geometric elements
- Pamela Love: Love, with a passion for unique jewelry pieces,
and Mustang come together as artifacts of a narrative. The inspiration
comes from Mustang’s enduring role in American pop culture, and the
idea of moving forward while leaving the past behind. Love’s designs
highlight the horse as a symbol of power, strength and freedom
“Having grown up in Detroit,” said Sui, “I wanted to incorporate my
memories of Mustang and celebrate the spirit of pop culture and
Americana in my designs. As a designer, I am constantly inspired by
everything around me and often include a nod to my roots – referring to
nostalgic, romantic and rock influences – just like Ford Mustang.”
Working together toward sustainability and innovation
Each Mustang Unleashed collection shirt is proudly made by Loomstate in
the United States. Using 100 percent organic cotton, Loomstate is
committed to supporting best practices globally – growing communities by
developing fashionable and quality products that create a more equitable
and sustainable future. Ford Motor Company – with its own rich American
legacy that now includes Mustang joining an exclusive club of vehicles
in continuous production for 50 years – is proud to work with Loomstate
on this project.
For the Mustang Unleashed collection, the women’s casual-fit T-shirt
will feature a unique U/V-shaped neckline, slightly fitted sleeves and
Loomstate signature skewed sides. The men’s collection will be available
in Loomstate classic crew-neck style.
Innovation is a key theme of the collaboration between Ford Mustang and
Gilt, a retailer that pushes the boundaries of online shopping by
providing instant insider access to top designer labels. As a brand that
believes every day is an opportunity to inspire and be inspired, Gilt
serves as a unique collaborator to celebrate Mustang’s inspiration to
pop culture and the visionary lineup of Mustang Unleashed designers.
“We are excited to work with Ford to exclusively launch the Mustang
Unleashed collection on Gilt.com,” said Steven Schneider, president,
Gilt City and Gilt Business Development. “We’re always looking for ways
to give our members access to unique products and experiences they can’t
find anywhere else. This is a perfect opportunity to bring together
fashion and automotive design in a way we know our members will love.”
The 15-shirt limited-edition collection will be sold exclusively at www.gilt.com/unleashed,
with pre-orders beginning Aug. 26. Each Mustang Unleashed
limited-edition shirt will retail for $39.
About Ford Motor Company
Ford
Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 186,000 employees and 65 plants worldwide, the
company’s automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
Contacts:
Ford Motor Company
Anika Salceda-Wycoco
313.845.0627
asalceda@ford.com
or
Marisa
Bradley
313.845.3971
mbradl31@ford.com
Source: Ford Motor Company
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